Expand through strategic brand and marketing amplification.

Doctums - Brand Essentials and Marketing Programs
Doctums had experienced organic growth within its professional network. The company now aimed to scale its operations and sought innovative branding and marketing programs to reach new levels of growth.
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The brief

Scale business by transitioning from referral-based sales to a structured marketing and sales operation.

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Challenge
Doctums faced the challenge of creating campaigns that resonated with multiple Ideal Customer Profiles (ICPs) and audiences within diverse areas of practice, all while aligning its product offering within Learning Management System (LMS) ecosystems. Historically, it relied heavily on ad spend for performance, and the branding needed a gradual evolution to stay relevant and cohesive among the different touch points and interactions.

Solution.

Complete overhaul of its brand essentials, including positioning statements and messaging.
This ensured a cohesive and impactful brand presence across its digital channels and collateral.
Deploy demand generation campaigns tailored to its diverse audiences and markets.
Organized bespoke events and experiences to engage its target audience effectively. These initiatives not only generated interest but also fostered meaningful connections with potential customers and partners.

The
Impact.

Implemented
branding and brand positioning for greater market visibility and credibility.
Orchestrated
demand generation campaigns and curated bespoke events, driving engagement and fostering meaningful connections.
Transitioned
from referral-based sales to a structured marketing and sales operation.
Enabled
accurate sales projections and ROI measurement.

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to growth.

Together, we'll develop a new approach to increasing your impact.
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