LACUC 2024

Ellucian-edTech Sessions Experience
Organizing a bold, immersive event blending Cartagena’s magic with Ellucian’s innovative vision for higher education. 2024 LAC User Conference.
The brief

Organizing a bold, immersive event blending Cartagena’s magic with Ellucian’s innovative vision for higher education. 2024 LAC User Conference.

Challenge
Creating an unforgettable, engaging experience for 200 key EdTech leaders across Latin America and the Caribbean wasn’t just about logistics—it was about creating magic. The event needed to reflect Ellucian’s core values of flexibility, agility, and simplicity —but most importantly, composability— all while embracing the vibrant spirit of Cartagena. With language barriers, sponsor visibility, and seamless execution to consider, we had to deliver an event that truly resonated with every attende

Solution.

We transformed the Hotel Estelar Cartagena Bocagrande into an event space that blended Cartagena’s magical realism with Ellucian’s vision.
The state-of-the-art stage, sponsor-focused spaces, and immersive experiences

The
Impact.

67 institutions
With visitors from 67 institutions and organizations from 13 countries, the event fostered real engagement for a total of 194 people and received glowing feedback from attendees, who praised the attention to detail and seamless coordination, and from members of the Ellucian team, who remarked, "In 10 years of doing this, this is the first time we've really felt listened to".
The combination of flawless logistics, creative design, and close collaboration resulted in an unforgettable experience, generating immediate new leads and solidifying strong relationships across the region.

Begin your journey
to growth.

Together, we'll develop a new approach to increasing your impact.
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