Launch a revolutionary product in an established market.

Student First - Brand Essentials
Persuade institutions with legacy systems to adopt a new and innovative Student Information System (SIS). Fresh branding and a go-to-market strategy that addressed resistance head on was required.
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The brief

A brand lift, modern website, and strategic messaging empowers Student First to confidently navigate the challenges of the SIS market.

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Challenge
Confronted with the daunting challenge of navigating a higher education landscape known for its complexity and resistance to change, Student First grappled with engaging multiple buyer personas and C-level decision-makers, each with their unique concerns and priorities. These hurdles required a strategic approach, beginning with a brand lift that would convey the right look and feel and messaging to its diverse target audiences.

Solution.

Go on a transformative brand journey from the ground up.
Provided a comprehensive brand lift, infusing every aspect with strategic messaging and stunning visuals. At the heart of our solution was the ideation and creation of a modern website, meticulously designed to showcase Student First's value proposition with clarity and impact.
Our Brand Essentials package elevated Student First's identity, ensuring consistency and resonance across all touchpoints.
With this dynamic foundation, Student First was empowered to confidently navigate the challenges of the SIS market, making a compelling case for change.

The
Impact.

Designed
a striking brand look and feel that captivated audiences, evoking a sense of playfulness and ease simultaneously.
Developed
messaging that resonated with a diverse target audience, making the value proposition evident for university administrators, donors, and students alike.
Accelerated
time to value by delivering a brand essentials kit and website in just under two months.
Delivered
sales enablement and basic support tools to empower the sales team and drive conversion.

Begin your journey
to growth.

Together, we'll develop a new approach to increasing your impact.
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