One brand architecture, built to hold every product
WQL was introducing new offerings and needed a brand architecture that could hold them: names, positioning, a look and feel, and a website to carry the story to faculty and institutions.
A brand architecture and website for a hands-on technical education platform

WorldQuant Learning’s hands-on technical education platform serves universities and workforce organizations alike. Its Data Science Lab gives students a place to apply theory to industry-relevant projects and helps faculty scale data science teaching, including automated grading of coding assignments.
WQL was introducing new offerings and needed a brand architecture that could hold them: names, positioning, a look and feel, and a website to carry the story to faculty and institutions.
Brand foundations and brand expression that resonate with the Data Science audiences, across different types of target institutions, personas, and buyers.
From positioning to websites to demand generation. Built for EdTech, not adapted to it.